ZEE5 – Enriching lives of both end consumers and Service providers (Internet service providers/ Cable operators)
Our country has seen a dramatic spike in internet consumption in the last four years. With increase in Smartphone and Smart TV’s penetration along with access to easy and low-cost data (thanks to Jio and telecom wars), OTT consumption has improved significantly. The recent covid outbreak has people stuck inside their homes, leading to a behavioural shift with more and more consumers watching OTT. So much so that cord cutting (cable cutting and direct move to OTT) has become a real trend amongst Indians. Cable operators have seen 15% drop in revenue & subscriptions over and above the already worsening situation of decreasing ARPU (Average revenue per user).
However, for some internet service providers and cable operators the transition has been much better. The reason is their foresight in partnering with OTT providers like ZEE5 to provide a bundled offering to their end consumers. ZEE5 bundled consumers revisited old classics, binged on their favourite daily soaps and favourite cinema all while sitting in the safety of their homes.
What sets ZEE5 apart from the competition is the width of content to cater to linguistically diverse audience effectively. A ZEE5 consumer can enjoy content in their preferred language, without the burden of searching for something specifically made for them. ZEE5 offers content in 12 languages to its consumers.
The Internet penetration is synonymous to the growth of OTT in the Indian subcontinent. The Government of India’s proposal to cut the license fee will help provide internet access to many more customers in Tier2 and Tier3 cities where consumers want to watch regional content rather than foreign content.
Now is the perfect time for Internet service providers and Cable operators to partner with ZEE5 and pitch a bundled offering with end consumers. ZEE5 has not only helped engage partner’s end consumers but also helped increase Retention and Acquisition numbers. Recent Ovum survey has mentioned that 30% of the respondents would prefer switching to other service providers if they get better OTT bundles.
ZEE5 has multiple product offerings – Bundled product, Ala carte and the Pre-paid product. Even if you are planning to launch a Smart Set top box or Streaming device or Content mobile application, ZEE5 has specifically designed product offerings to cater to you and your end consumer needs.
If you are ISP/ Cable operator or know somebody who is, get in touch with Vinod Johri, Head Partnerships and Alliances at email@example.com or call at +91 98054 04727. Our team will get in touch with you.